Rachel Scott was the first person killed at Columbine High School on April 20, 1999. Her acts of kindness and compassion coupled with the contents of her six diaries have become the foundation for one of the most life-changing school programs in America.
RACHEL’S CHALLENGE + msgdsgn
Rachel’s Challenge contracted msgdsgn for rebranding several years ago. A new logo was created while keeping one of the original design elements from the initial logo. Additional projects including several apparel designs, branding of their annual summit, instruction manuals, posters and other collateral were created using the new brand. Rachel’s Challenge is an amazing program and the entire team is amazing to work with. The story of Rachel Scott made the project one of the most incredible projects I’ve been able to work on.
